From their website:
The story of the PenAgain™ stretches over 15 years in the making. The original design and idea surfaced in 1987 while the creator was still a young teenager.
One day Colin Roche found himself stuck in “Saturday School,” a long afternoon of study at the high school campus as punishment for showing up late to class just one too many times. Dread turned to boredom and boredom turned to daydreaming. And then he was given a short break for air…
The school parking lot was hosting a local flea market that day. Colin perused the goods on display for something to occupy his mind while sitting in Saturday School. He picked up a flexible toy pen. This pen would go from a silly looking robot to a long square shaped pen.
Back in the classroom, Colin fiddled with the toy and twisted the shape into a more comfortable way to write. Then, BAM! The idea hit him. Colin had his first vision of the new pen.
He ran home after he was released and pulled out his father’s soldering iron to make some adjustments. After spending the evening in the garage ruining his father’s tools, Colin emerged with the first working prototype of the “PenAgain™”.
Another afternoon, more than 10 years later, a phone call from a friend woke Colin from his slumber. Colin told his friend, “I just had a dream about the pen, again”. They both sat stunned in silence and realized the perfect name for the product had just passed between them.
Colin began pushing once again to make his dream come true. The PenAgain™ would become a reality.
Colin then teamed up with a former business partner from college, a star engineer for a high tech company in the Bay Area. The two began sketching solutions, and then they formed the Pacific Writing Instruments, Inc. .
With help from several interested partners, the Pacific Writing Instruments, Inc. developed the PenAgain™ and put it into production. Now the PenAgain™ is available to you. Though the journey has been a long one, we think you’ll find it well worth the wait.
WHY USE THE PenAgain™?
When you first use the PenAgain™, you’ll immediately notice how different it feels from other pens. This is a natural feeling because your hand is trying to unlearn a lifetime of poor writing habits. It’s not your fault.
Until now, pens have typically been designed with only two things in mind: money and manufacturability. But the PenAgain’s primary focus is comfort.
The human hand dictates the design. Even though it may feel strange, try to resist the urge to grip the pen with your fingers. Just let your hand relax, and let the weight of your hand hold the pen in place. You’ll feel tension of writing melt away.
The maker of PenAgain recently signed a deal to feature the pen in Wal-Mart stores.
(UPDATE: I recently got my very own PenAgain. In georgeous red. At Wal-Mart. It’s every bit as good as Colin promises. And no, he didn’t pay me to say this.)